Nathan for You
Self-proclaimed business expert, writer, director and comedian Nathan Fielder helps real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called "Dumb Starbucks,” Nathan has always gone to the limit to make his ideas come to life. With his unorthodox approach to problem solving, Nathan’s genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.
Episodes
Season 1 — 8 episodes
E1
Yogurt Shop / Pizzeria
21m·7.8
Comedian Nathan Fielder gives marketing advice to small businesses in this series, which begins with a campaign for a frozen yoghurt shop to offer an unconventional flavour; and a plan for speedier pizza delivery.
E2
Santa / Petting Zoo
21m·8.1
Nathan helps a department-store Santa who's harboring a dark secret and develops a marketing plan for a petting zoo. Also, a teen is nabbed doing graffiti.
E3
Clothing Store / Restaurant
21m·7.6
Nathan tries to help promote a clothing store by allowing "attractive" customers to shoplift from it, and attempts to help a diner by publicizing its bathrooms.
E4
Gas Station / Caricature Artist
21m·8.0
Nathan helps an independent gas station by devising the world's greatest rebate. He also attempts to make a fledgling caricature artist famous.
E5
Haunted House / The Hunk
21m·7.7
Nathan helps a haunted house by making it scarier. Later, he attempts to overcome his awkwardness around women by dating several of them at once.
E6
Funeral Home / Burger Joint / Skydiving
21m·7.8
Nathan helps a struggling funeral home. A burger joint is forced to stand by its claim that it has the best burger in Los Angeles, and Nathan goes skydiving.
E7
The Claw of Shame
21m·8.7
In this special episode, Nathan performs a daring escape in which he risks a fate that is truly worse than death, and failed business ideas from the season are showcased.
E8
Private Investigator / Taxi Company
21m·7.6
Nathan puts a private investigator to the test by allowing himself to be spied on for a day, a taxi company is brought a solution for shy customers, and Nathan is forced to include product placement in his show.
